Apple dominates the minds of individuals switching cellphone manufacturers this 12 months, based on a brand new Wave7 survey of US cell phone retailer representatives.
When 37 reps had been requested which producer will get “the lion’s share of [OEM] based on the Could report from the evaluation firm. A few of these Samsung “switches” will not be platform switches both, as representatives included refugees from LG’s doomed cell phone enterprise in Samsung’s herd. .
The outcomes grew to become fuzzier as a result of Wave7 was asking completely different questions although. When reps had been requested if that they had seen extra folks change from Apple to Android or vice versa, 51% stated the change was “about equal”.
The report did not speculate on why these outcomes can be completely different, however I believe it is more likely to be model consciousness. Individuals switching to iPhones are very conscious that they’re shopping for an Apple, whereas folks switching to Android might imagine they’re shopping for “an Android”.
Google’s personal model does not appear to learn from this halo, nonetheless, with just one retailer rep mentioning that individuals are noticeably turning to Google to get Pixel telephones.
Apple’s total market share is down barely this month throughout all three carriers, based on Wave7’s report, however not considerably. At Verizon, iPhone 13 mannequin gross sales are up and iPhone 13 Professional Max gross sales are down, the report stated.
General, nonetheless, there is not a lot motion between platforms within the US market, similar to there are not any wild shifts in OEM market share.
“Some reps stated there have been only a few switches, with folks sticking to what they know,” the report stated.
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