ANGELS–(BUSINESS WIRE)–True Faith right now introduced the launch of a brand new app forward of the upcoming vacation season. One other essential step within the firm’s journey to change into the primary direct-to-consumer digital model, the app will improve True Faith’s cell purchasing expertise whereas permitting clients to unlock unique provides, promotions and merchandise not discovered elsewhere. With 80% of True Faith’s e-commerce transactions coming from cell and greater than half of latest visits, the corporate expects the app to account for 10% of its complete e-commerce gross sales in 2023.
“We all know that the True Faith buyer makes use of their smartphone to work together with the model, as over half of latest visits to truereligion.com and over 80% of all transactions come from a cell system,” mentioned Scott McCabe , Senior Vice President, Ecommerce. for the True Faith. “The app will improve our capability to facilitate a seamless and extra direct relationship with our most loyal clients.”
Designed as a vacation spot for the True Faith group, the app will function limited-edition merchandise in addition to unique and interactive content material, together with interviews with True Faith collaboration companions, user-generated content material, ideas for styling and extra. It was created utilizing the poq native software platform and is out there for obtain from the Apple and Google Play shops.
About True Faith
In 2002, True Faith emerged onto the Los Angeles denim scene by exploding the development of the traditional five-pocket jean. With its five-needle, two-stitch-per-inch yarn, the True Faith Tremendous T sew was immediately acknowledged for a method not like every other denim model on the planet. True faith speaks of the individuality present in every of us. The model is worn by athletes, musicians and artists world wide to specific their particular person type. Providing an unique assortment of iconic types, True Faith Model Denims is concentrated on producing top quality premium denim and sportswear for males, ladies and youngsters.
About poq
Poq is a MACH-certified Software program-as-a-Service (SaaS) firm that allows retailers to construct extremely environment friendly, fully-customized cell native apps to ship a superior purchasing and engagement expertise. With poq, retailers construct stronger manufacturers, promote extra merchandise, construct buyer loyalty, and ship extremely related content material, communications, and rewards. Poq’s purchasers embody international manufacturers and retailers, reminiscent of Studio Wow, Cotton On, Ardene, SNIPES, francesca’s, SurfStitch, Resort Chocolat, and so on. To be taught extra, go to poqcommerce.com.
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